About Me.
I combine my experience in tailoring and fashion production with my most recent education in fashion business to take on my tasks. This blend of practical skills and business knowledge enables me to contribute to projects with both creativity and strategic insight.
2022-2024
Content Management
ARMEDANGELS
Both as an intern and working student, I assisted in the general maintenance of an international webshop, ensuring smooth operations through regular content checks, bug fixes, and language updates. I handled visual merchandising, updated landing pages, and overlooked the onboarding of new articles to keep the site engaging and up-to-date.
During my internship, I hosted brainstorming meetings and conducted benchmark analyses around the profitability of cross-selling strategies and available plugins.
2020-now
Small Business Owner
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I provide tailoring services for people looking to express their personality through custom clothing that can not be found in stores. I value craftsmanship and personalized design and offer customers one-of-a-kind pieces.
2019
Sales Advisor (part time)
Petermann Hemdenfabrik GmbH
During my time as sales advisor, I assisted customers with finding the right fit or design and maintained the sales area.
2018
Intern
Petermann Hemdenfabrik GmbH
I assisted in cutting, sample production and alterations in tailoring, aided in quality control by inspecting and repairing garments, and prepared items for shipping.
In the CAD department, I worked with an in-house data management system, and the Gerber CAD system, digitised patterns, created cutting layouts and calculated material and manufacturing costs.
2017
Sewing Operator
Brother International GmbH
During Frankfurt am Main's annual Techtextil/Texprocess fair, I demonstrated and operated new sewing machines by Brother International GmbH for international business customers.
2020-2024
B.Sc. International Fashion Retail
Reutlingen University
I took courses in both German and English. Besides general education in business economics, the courses focused on subjects such as International Marketing, Market Research, and Forecasting. Additionally, I took elective modules, including Direct Marketing, Consumer Behavior, and language courses to broaden my skill set. My thesis project focused on the comparison of AI- and human-created fashion brands in the realms of authenticity, creativity and coherence. Read more here.
2021-2022
Semester Abroad
Københavns Erhvervsakademi
I completed a semester abroad at KEA Copenhagen School of Design and Technology in the program Communication Design and Media. I engaged in the development of a brand strategy for a startup, designed an interactive webpage, planned an interactive exhibition and created consumer profiles through personal interviews.
2018-2019
Textile- and Fashion Tailoring
Industrie- und Handelskammer Aschaffenburg
I completed a 6-month program extending my Technical Assistance degree, which included a 3-month internship and an in-depth exploration of materials and sewing techniques for women's tailoring.
2016-2018
Technical Assistant for Clothing
Bekleidungsfachschule Aschaffenburg
The program focused on sewing and CAD/garment construction classes, provided an in-depth introduction to fibers, fabrics, and sewing machines, and included basic coursework in economics, math, and English.
